Concerns and controversies at the 2012 summer olympics. London 2012 olympic games, athletic festival held in london that took place july 27august 12, 2012. The 2012 summer olympics, more commonly as london 2012, was a major international sports event that took place in london, england from 27 july to 12 august 2012 the london 2012 logo was designed by the worldrenowned brand consulting firm wolff olins. Almost 70% of 11 to 20yearolds dislike the youthtargeted london 2012 logo, according to a study. Since the olympic bid was won the main focus has always been on london and how great it would be for the capital of england to host the games for a record third time. When it was revealed in 2007, a petition circulated great britain that was signed by over 48,000 citizens to have the.
The 2012 summer olympics, more commonly as london 2012, was a major international sports event that took place in london, england from 27 july to 12 august 2012. This is complete collection of 55 olympic games logos and graphics since 1896. Unveiled in 2007 to a lessthanenthusiastic reception with some commentators memorably suggesting that it resembled lisa simpson engaged in a sex act, the identity has, for the last five years, been rolling out on. Are londons 2012 logos the worst in olympic history. Currently over 10,000 on display for your viewing pleasure. London 2012 olympics health information and nhs services. Released last week to critical acclaim lighter on the acclaim, heavier on the critical, so far its been variously described as a dodgy. A selection of illustrations dedicated to the olympic athletes. The 2012 summer olympics, formally the games of the xxx olympiad and commonly known as london 2012, was an international multisport event that was held from 27 july to 12 august 2012 in london, united kingdom. The 2012 summer olympic games, officially the games of the xxx olympiad. This is a truly innovative brand logo that graphically captures the essence of the london 2012 olympic games namely to inspire. In april 2012 the decision was reaffirmed, when the court found a. The logo, which aims to tap into the youth market with a multimedia design, has come in for. Its not as bad as some of the others on this list oh, that monsat logo, but its still exceptionally unforgettable.
Everyday low prices and free delivery on eligible orders. Londons 2012 olympic logo revealed the dramatic new logo for the 2012 olympics was unveiled today in a series of very bright shades of pink, blue, green and orange as a. Olympics logos must be kept clean and easy to remember. I have stayed away from reacting to articles and comments about the 2012 olympics and my less than sixmonth stint as head coach of team nigeria to the london 2012 olympic games.
Are london s 2012 logos the worst in olympic history. Twitter suspends account for using london 2012 olympics. Issued on the eve of the 2012 olympic games is this miniature sheet which features stamps showing athletes mirroring london landmarks. The logo for london 2012 was greeted with all the enthusiasm of a fumbled baton on the last leg of the 100m relay final. London 2012 olympics logo logo design contest 99designs. London 2012 olympics, my story the guardian nigeria news. Its also interesting to note the progression of design.
An official london 2012 games publication original by foreword by sebastian coe kbe isbn. Whether a logo or logotype it is the international olympic committee visual statement to the world of who and what the london 2012 olympic games are all about. London 2012 design icons the olympic logo the london 2012 olympics identity has had an interesting existence so far. We want you to have the time of your life at london 2012. With the summer games just around the corner, the london 2012 olympic committee has named bananagrams the official word game of the event. London 2012 venues ready to host worlds greatest athletes. However, there is little reference to london within the logo, and i think that is the main reason why people cant connect to it. Several athletes were allowed to compete at the 2012 summer olympics as a result of the ruling, including defending olympic champion lashawn merritt and jessica hardy a 2012 olympic gold medalist.
Design blog has an interesting interview with two executives from wolff. Its possible the logo s designers sought to affectionately work a bit of london s. The paralympic games commences on 29 august and concludes on 9 september. A virtual museum of sports logos, uniforms and historical items. London 2012 design icons the olympic logo design week. The london olympic committee, however, stuck to the original design and built a complete brand around it using the 2012 font nearly everywhere in the olympic park, including the running track. The jigsaw puzzle logo for the 2012 olympic games in london has ignited a firestorm of public opposition more than five years before the. Following a bid headed by former olympic champion sebastian coe and. Instead london 2012s visual designers have created an impression of an olympics afraid to. With the london olympics now in its final days, fast companys co. International olympic committee president jacques rogge said. The london 2012 games commences on 27 july and concludes on 12 august. Londons 2012 olympic logo revealed uk news express. The 2012 olympic games are fully underway and amongst the buzz of gold medals, world records, and outstanding athleticism is the.
July 2012 the arrival of the london olympics 2012 has caused a snowball of sportsthemed tv advertisements popping up on our screens and capitalising from the events media coverage. The first event of the london 2012 olympics could be played in a halfempty millennium stadium, channel 4 news has learned. Bbc sport photo galleries your london 2012 olympic logos. All 34 london 2012 venues are ready to play host to the worlds leading athletes, with the olympic games set to get underway in just eight days. This visual identity is the most visual aspect of any olympic games. Milton glaser analyzes olympic logo design through the ages. Logo 2012 summer olympics the 2012 summer olympic games are scheduled to take place in london, united kingdom, from 27 july to 12 august 2012.
The most expensive olympic logo on record is the most recent one, london 2012. London 2012 olympiad xxx 27 july 2012 great britain. Iran, which has found zion in the 2012 london olympics logo is not the first to object as the past controversies included. London 2012 brands of the world download vector logos.
Design blog has an interesting interview with two executives from wolff olins, the design firm behind the muchmaligned though. If you are unwell or injured during the london 2012 games, choose the right health service to get the best treatment. The first postwar olympic logo features the five rings superimposed on londons parliament building. This article features every logo from the summer and winter olympic games from 1924 to 2012.
Its interesting to note the trends of olympic logos. A selection of illustrations dedicated to the athletes of london 2012. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the runup to the games. I am quite baffled by the 2012 london olympic logo, i mean what does it symbolise and what exactly is it supposed to be i know that there was a lot of controversy about the logo when it was revealed but what do you think about it.
Olympic chiefs under fire for puerile logo telegraph. With the olympics about two weeks away, consider this a final youcantunseeit reminder that the 2012 london olympics logo looks like lisa simpson performing oral sex. In 2012 london became the first city to host the modern games three times, having previously been the site of the 1908 and 1948 olympic games. In defense of the london 2012 olympic logo designer blog. View images of the olympic park and the branding that has so many people in london and around the world talking. Emblem london 2012 games of the xxx olympiad summer olympic games olympic games emblems. Logo design seems to have been streamlined to simpler and cleaner shapes. So we thought the amazing designers who work on this site could come up with something far better and in less time. The logo, which aims to tap into the youth market with a multimedia design, has come in for heavy criticism since being unveiled last week.
It appears that they all must have the city, the year, and the rings. Marianne bevis picks out 12 moments that stand out following the olympic tennis tournament. London 2012 games of the xxx olympiad from the 27th july to 12th august 2012 election the host city for the games of the xxx olympiad will be the city of london. This promotional video celebrates the london 2012 olympic summer season with local sportsmen and. We think its the best olympic logo yet take a look at its predecessors. A colorful depiction of the year 2012, this jagged and modern design has received more confusion and distaste than acceptance. London unveils pictograms for 2012 olympics fox sports. Design firm wolff olins was chosen over 6 years ago to create the 2012 london olympic games logo. The official logo of the london 2012 bid appeared to meet with the public approval. What does this mean for the future of the olympic brand. Gymnastic, horse racing, judo, syncronized swimming, fencing, tennis. Because of this, the company introduced this 2012 london olympics special edition bananagrams.
The word london and the olympic rings are included in the first two digits of the new logo. The olympic games logo timeline mittun creative design. The two versions of pictograms for 2012 one a silhouette and the other a more colorful rendition inspired by the london underground map were made in consultation with each sports federation. The rollout of londons new logo for the 2012 olympics, which has become front page news, has not been an unalloyed triumph. The london games were the 27th occurrence of the modern olympic games. Welcome to the london 2012 olympiad xxx 27 july 2012. Noticeably, the logos seem to have changed from a monochromatic trend to a more multicolor approach in recent years. Most youngsters hate london 2012 logo media the guardian. The olympic logo for london 2012 has received a lot of criticism. The logo for the 2012 olympics and paralympics has been unveiled in a starstudded ceremony in london. Twitter has cracked down over online infringement of the olympic logo after the games organisers, locog, complained that an activist group had used the. The first event, the group stage in womens football, began on 25 july at the millennium stadium in cardiff, followed by the opening ceremony on 27 july. Controversy surrounding the london 2012 olympic logo the london 2012 logo was launched in the spring of 2007, to widespread derision.
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